Spalding

9 September 2011

Working with a brand now in its second century of existence would be a privilege for anyone so we were suitably pleased when Spalding handed us the responsibility for rolling out the European launch and ongoing campaign for its new premier range of performance sportswear.

Spalding is committed to being the highest quality brand of authentic sporting goods equipment in the world. Already established globally in golf, tennis, gymnastics, apparel and footwear, it’s the brand’s first entry into the imprint industry so our challenge has been to deliver launch collateral that stacks up against and enhances Spalding’s reputation and profile as a trusted partner and official supplier of several top teams and national federations.

This is a selection of photographs, art directed by D8 and shot by Mark Hamilton on location in Scotland earlier this summer, from the range preview promotional literature.