Russell Europe

16 June 2011

Russell’s T-Shirts have a renowned quality so it was important for this VIP business development tool to reflect that, right down to packaging materials and finishes.

As one of Europe’s leading suppliers of undecorated apparel, Russell is constantly dealing with supply and demand challenges – this direct mail piece was the nucleus of a wider campaign to invite customers on a VIP trip to Morocco to meet Russell’s senior team and visit their new state of the art manufacturing facility.

It targeted distributors across all European sales areas, updating them on improvements in supply/production infrastructure and Russell’s continued focus on quality, with particular emphasis on the Zt T-Shirt (the sample included with the pack). A second direct mail piece will follow in July 2011.