PSYBT

30 November 2010

The Prince’s Scottish Youth Business Trust funds, helps and advises young people starting up in business. They helped us get going almost 12 years ago and we’ve stayed in touch ever since. We’ve produced their annual report for the past eight years and this year’s publication coincides with the launch of the new brand identity guidelines we created.

As part of the new identity we worked with the photographer Malcolm Cochrane to introduce a photographic approach, incorporating an abstract take on the PSYBT logo. We produced a number of large format Blue perspex triangles, which were shot in and around Scottish landscapes as well as with featured case study businesses to symbolise the areas and sectors throughout Scotland reached by PSYBT. This has been carried throughout the annual report in a series of impactful full bleed images.

Our digital team are also currently working on the new PSYBT website which, is due to go live next month.