PSYBT on Facebook
15 July 2011
We’ve worked with Prince’s Scottish Youth Business Trust for over a decade now, regularly producing their annual reports and more recently launching a new set of brand identity guidelines and developing and designing their new website (shown here). An offshoot of the website, conveniently managed via the same CMS, is their new Facebook page. We developed a custom app that allows them to create, edit and manage content within the CMS that automatically publishes on the Facebook page. The aim is to drive people to the PSYBT website from Facebook to view and get involved in their events. The page also features a link to hidden offers exclusive to Facebook users. Because the page is managed via the main website CMS, it is easy to update and is more bespoke than most Facebook pages, allowing consistency with the overall PSYBT visual identity.