We’ve worked with Glasgow’s West End Festival for over a decade – a relationship that has grown over time with the scale of the festival. Over 165,000 people attended events during last year’s 16-day extravaganza.

We deliver this campaign across digital, print and experiential, including e-newsletters via our campaign monitor tool that, as well as delivering bespoke emails to targeted recipients, provides an ongoing measure of campaign effectiveness.

We’ve helped incorporate the use of social media, with a specific focus on Flickr, YouTube and Twitter. This was carefully considered and factored in from the start of the process, with D8 recommending and implementing the most appropriate channels to promote the festival in the most effective ways.