East Dunbartonshire Leisure + Culture Trust

17 January 2012

EDLC asked us to create a strong, colourful and easily recognisable visual identity to combine leisure and cultural facilities throughout the region. This would take into account libraries, sports facilities, museums, arts, sports development and active schools, and be used across all media.

The results?

• Continuity helps maximise the impact of the services provided
• Quality of life improvements associated with EDLC
• Full brand service offering clearly communicated to customers
• Strong brand recognition in customer surveys etc.
• Optimum brand positioning could contribute significant economic impact
• Income generation fundamental to success.